June 06, 2012
blurb (noun)
\BLERB\ Hear it!
What does it mean?
: a short description (as in advertising) praising a product highly
How do you use it?
Zack was disappointed to find that the book wasn't nearly as exciting as the blurb on the jacket claimed it was.
Are you a word wiz?

The origin of the word "blurb" can be traced to a single individual and a single occasion. Where do you think this first use of "blurb" took place?

If you were sold on B, congratulations! At the annual dinner of the American Booksellers Association in 1907, humorist Gelett Burgess poked fun at publishers' practice of plastering book jackets with statements of exaggerated praise. He put together a made-up jacket for his latest book. On its front cover he placed a doctored picture of a woman that he had lifted from a dental advertisement, calling the woman "Miss Belinda Blurb." He then added text congratulating himself on the greatness of his imaginary book. Seven years later, Mr. Burgess defined his coinage as "a flamboyant advertisement," and "blurb" became a widely used term in the world of advertising.
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